A website showcases your business. Some sites share information. Others promote or sell products or services. And regardless of the target audience and goals, a website is a visual representation of a business.
SEO (search engine optimization) is a service that helps your website rank higher in search results (Google, Yahoo, Bing, Facebook), giving your website the exposure it needs. Swerkl is a reputable Digital marketing and SEO Agency USA – working with European websites too!
The secret of successful SEO services lies in combination of research and analysis. See below how Swerkl Branding Studio’s SEO process works.
INITIAL ANALYSIS AND PLANNING
Once you sign up with us, a dedicated Project Manager is put in charge of your campaign. He will discuss your marketing goals with you, in order to define the targeted audience – and then will plan your campaign. Our team will run various analyses: keyword analysis, website analysis, visitor behavior analysis, Google webmaster analysis, competitor analysis and position monitoring – and we will provide results in bi-weekly reports.
TECHNICAL ERRORS FIXES
To optimize the SEO performance of your site on Google
A technical analysis will be conducted and the existing errors of your site will be fixed to make your website Google-friendly. This will help promote your website with search engines, including Google.
To determine the best productive keywords.
Keyword selection is the next step and is crucial for the entire Digital Marketing process. We work out a semantic node and base keywords on that. After a competitor analysis, we find the best related keywords that the users looking for – to promote your products or services. These keywords or phrases will be promoted on search engines in relation to your site.
To make your website ready for promotion.
On-page factors are your website’s page titles, meta description, meta tags, body tags, URL structure, keyword density, tex-to-HTML ratio, alt tagging of images, internal linking, and many other factors. We will work on it to make your website SEO compatible. This will make Google associate the index of your pages with the respective keywords, titles and descriptions. Google will rank your webpage better.