During the pre-launch of the company, marketing videos were being released on a daily basis for 3,5 weeks. An average of 3 videos per day.
Some videos were shot, other videos were edited from footages and marketing materials. We edited the videos and then each video had to be translated to 15 languages, then a voiceover was recorded and synchronized, then the videos were dubbed and released.
All the accompanying marketing materials, company portal interface, compensation plans and webinars – everything was translated daily to 15 languages.